Mod revival

The mod revival was a subculture that started in the United Kingdom in the late 1970s and later spread to other countries (to a lesser degree). The mod revival's mainstream popularity was relatively short, although its influence lasted for decades. The mod revival post-dated a Teddy Boy revival, and mod revivalists sometimes clashed with Teddy Boy revivalists, skinhead revivalists, casuals, punks and rival gang members.^[3]

The Mod Revival started from the disillusionment with the punk scene when commercialism set in.^{[citation needed]} It was featured in an article in Sounds music paper in 1976 and had a big following in Reading/London during that time. It gained momentum as an underground movement which was highlighted on London Weekend Show 20/05/1979, prior to the impending release of the film “Quadrophenia”.^{[citation needed]}

The late 1970s mod revival was led by the band the Jam, who had adopted a stark mod look and mixed the energy of punk with the sound of early 1960s mod bands. It was heavily influenced by the 1979 film Quadrophenia. The mod revival was a conscious effort to hark back to the earlier generation in terms of style and presentation. In the early 1980s in the UK, a mod revival scene influenced by the original mod subculture of the 1960s developed.